Raised again 2024-11 (Later Stage VC), terms undisclosed; fund marks imply 1/158 of the round — treated as a units change, held — shown at its later-stage round, Dec 2018 ($38.0B post-money).
- ·116 fund marks: filer, period, implied $/share
- ·Price per share on 1 round
- ·Direct lines for 15 people on the team
Membership and data by Private Market View
Valuation timeline
2 priced rounds · 32 daily marks since · Jul 2018 – Oct 2026Membership and data by Private Market View
Juul Labs funding history
10 rounds| Date | Round | Raised | Post-money | $/share |
|---|---|---|---|---|
| Nov 2024 | Later Stage VC | $2.0B | ▮ | ▮ |
| Nov 2023 | Later Stage VC | — | ▮ | ▮ |
| Nov 2022 | Later Stage VC | — | ▮ | ▮ |
| Feb 2020 | Later Stage VC | $721.6M | ▮ | ▮ |
| Jan 2020 | Secondary Transaction - Private | — | ▮ | ▮ |
| Dec 2019 | Debt - General | $13.2M | ▮ | ▮ |
| + 4 earlier rounds · a free account shows the full history | ||||
Membership and data by Private Market View
Juul Labs valuation
Juul Labs is valued at approximately $38 billion as of Oct 2026. The figure is set by institutional fund marks. The reference point is its later-stage round in Dec 2018, at a $38 billion post-money valuation.
Recent activity
In the last 90 days, Juul Labs's record added 11 institutional fund marks (latest period Jul 2026).
How much has Juul Labs raised?
Juul Labs has raised $17.7 billion across 10 recorded rounds since 2017. The largest was a $785 million later-stage round in Aug 2019; the most recent was a $2 billion later-stage round in Nov 2024. 2 of the rounds disclosed a post-money valuation.
Juul Labs has filed 5 Form Ds with the SEC since 2017, most recently in Feb 2020 ($722 million sold to 20 investors).
Institutional holders and vehicles
4 SEC-registered funds reported 116 fair-value marks on Juul Labs between Apr 2025 and Jul 2026, in their N-PORT filings. Filer-level marks and implied per-share values are available to Pro members.
Comparable companies
Comparable other consumer non-durables names by valuation on PrivateMarketView: The Farmer's Dog ($3.8 billion) and Rabitat ($8 million).
How Juul Labs's valuation is determined
Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.
For Juul Labs, the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by institutional fund marks. Question about this number? Full methodology →
Frequently asked about Juul Labs
- What is Juul Labs worth?
- Juul Labs is valued at $38.0B as of Oct 2026. Raised again 2024-11 (Later Stage VC), terms undisclosed; fund marks imply 1/158 of the round — treated as a units change, held — shown at its later-stage round, Dec 2018 ($38.0B post-money).
- How much has Juul Labs raised?
- Juul Labs has raised $17.7B in total funding across 10 recorded rounds.
- When did Juul Labs last raise?
- Juul Labs last raised in Nov 2024 (Later Stage VC), raising $2.0B.