Other Consumer Non-Durables · San Francisco, CA · Founded 2007 · Privately Held (backing)
Manufacturer of e-cigarettes and nicotine products intended to provide an alternative to tobacco smoking. Juul Labs is based in San Francisco, CA and was founded in 2007. It is valued at about $38 billion as of Oct 2026, set by institutional fund marks. It has raised $17.7 billion across 10 recorded rounds; the latest was a $2 billion later-stage round in Nov 2024.
PMV mark · valuation
$38.0B
Oct 2026
Priced at
its later-stage round
Dec 2018
Total raised
$17.7B
Last round
Later Stage VC
Nov 2024
Cap table — not yet on record
Juul Labs's share-class structure hasn't surfaced in our sources yet. Cap tables are assembled from certificates of incorporation, round filings, and disclosures as they land.
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