Juul Labs

Other Consumer Non-Durables · San Francisco, CA · Founded 2007 · Privately Held (backing)

Manufacturer of e-cigarettes and nicotine products intended to provide an alternative to tobacco smoking. Juul Labs is based in San Francisco, CA and was founded in 2007. It is valued at about $38 billion as of Oct 2026, set by institutional fund marks. It has raised $17.7 billion across 10 recorded rounds; the latest was a $2 billion later-stage round in Nov 2024.

PMV mark · valuation
$38.0B
Oct 2026
Priced at
its later-stage round
Dec 2018
Total raised
$17.7B
Last round
Later Stage VC
Nov 2024
Cap table — not yet on record

Juul Labs's share-class structure hasn't surfaced in our sources yet. Cap tables are assembled from certificates of incorporation, round filings, and disclosures as they land.

Pro members can request priority coverage with a 48-hour turnaround.
Pro
The prices on Juul Labs
  • ·116 fund marks: filer, period, implied $/share
  • ·Price per share on 1 round
  • ·Direct lines for 15 people on the team
Pro · $99 a month
List $299 · founding price, locked for as long as you stay

Membership and data by Private Market View

Frequently asked about Juul Labs

Where does Juul Labs's cap table come from?
Share classes are assembled from certificates of incorporation, priced-round filings, and disclosures across Juul Labs's 10 recorded funding rounds.