Juul Labs

Other Consumer Non-Durables · San Francisco, CA · Founded 2007 · Privately Held (backing)

Manufacturer of e-cigarettes and nicotine products intended to provide an alternative to tobacco smoking. Juul Labs is based in San Francisco, CA and was founded in 2007. It is valued at about $38 billion as of Oct 2026, set by institutional fund marks. It has raised $17.7 billion across 10 recorded rounds; the latest was a $2 billion later-stage round in Nov 2024.

PMV mark · valuation
$38.0B
Oct 2026
Priced at
its later-stage round
Dec 2018
Total raised
$17.7B
Last round
Later Stage VC
Nov 2024

Who backs Juul Labs?

27 investors
InvestorType
D1 Capital PartnersHedge fund
Tiger Global ManagementVenture capital
Coatue ManagementPE / buyout
Sand Hill AngelsVenture capital
Fidelity—
Republic Capital—
Justin Mateen—
Ethos VCVenture capital
Tao Capital PartnersVenture capital
Manhattan Venture Partners—
+ 17 more investors · a free account shows the complete list
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Juul Labs investors

27 investors are on record for Juul Labs, including D1 Capital Partners, Tiger Global Management, Coatue Management and Sand Hill Angels. By type, the record holds 11 venture capital firms, 3 hedge funds and 2 family offices. The later-stage round in Nov 2024 drew 2 investors.

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