Other Consumer Non-Durables · San Francisco, CA · Founded 2007 · Privately Held (backing)
Manufacturer of e-cigarettes and nicotine products intended to provide an alternative to tobacco smoking. Juul Labs is based in San Francisco, CA and was founded in 2007. It is valued at about $38 billion as of Oct 2026, set by institutional fund marks. It has raised $17.7 billion across 10 recorded rounds; the latest was a $2 billion later-stage round in Nov 2024.
PMV mark · valuation
$38.0B
Oct 2026
Priced at
its later-stage round
Dec 2018
Total raised
$17.7B
Last round
Later Stage VC
Nov 2024
No prints on record
No secondary trades in Juul Labs shares have been recorded yet. When market activity lands it appears here as monthly aggregates and, for platform-recorded trades, dated prints.
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Secondary marks are indicative month-end price levels observed across secondary-market trading venues — a level, not a trade — and are the market input to the PrivateMarketView mark. Private share prices aren’t published anywhere. Aggregate figures combine multiple reporting channels — direct participant reports, platform transactions, third-party market intelligence — at monthly granularity. Individually dated prints are a Pro feature and are shown only for transactions recorded on our own platform. Third-party-reported trades are never republished individually, at any tier. Verified prints (✓) have been confirmed against a second source. Prints marked SPV or Forward reflect the structure’s pricing, which can differ from direct share transfers of Juul Labs stock.
