Juul Labs

Other Consumer Non-Durables · San Francisco, CA · Founded 2007 · Privately Held (backing)

Manufacturer of e-cigarettes and nicotine products intended to provide an alternative to tobacco smoking. Juul Labs is based in San Francisco, CA and was founded in 2007. It is valued at about $38 billion as of Oct 2026, set by institutional fund marks. It has raised $17.7 billion across 10 recorded rounds; the latest was a $2 billion later-stage round in Nov 2024.

PMV mark · valuation
$38.0B
Oct 2026
Priced at
its later-stage round
Dec 2018
Total raised
$17.7B
Last round
Later Stage VC
Nov 2024
How much has Juul Labs raised?
$17.7Bacross 10 recorded rounds · Dec 2019 – Nov 2024

Most recently, Juul Labs raised $2.0B in its Later Stage VC (Nov 2024).

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Juul Labs round by round

10 rounds
Nov 2024Later Stage VC$2.0B▮
+ 2 more investors · free account
Nov 2023Later Stage VCundisclosed▮
+ 1 more investors · free account
Nov 2022Later Stage VCundisclosed▮
Feb 2020Later Stage VC$721.6M▮
+ 9 more investors · free account
Jan 2020Secondary Transaction - Privateundisclosed▮
Dec 2019Debt - General$13.2M▮
+ 4 earlier rounds · a free account shows the full history

How much has Juul Labs raised?

Juul Labs has raised $17.7 billion across 10 recorded rounds since 2017. The largest was a $785 million later-stage round in Aug 2019; the most recent was a $2 billion later-stage round in Nov 2024. 2 of the rounds disclosed a post-money valuation.

Juul Labs has filed 5 Form Ds with the SEC since 2017, most recently in Feb 2020 ($722 million sold to 20 investors).

Juul Labs investors

27 investors are on record for Juul Labs, including D1 Capital Partners, Tiger Global Management, Coatue Management and Sand Hill Angels. By type, the record holds 11 venture capital firms, 3 hedge funds and 2 family offices. The later-stage round in Nov 2024 drew 2 investors.

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Frequently asked about Juul Labs

How much has Juul Labs raised?
Juul Labs has raised $17.7B in total across 10 recorded funding rounds.
When was Juul Labs's last funding round?
Juul Labs's most recent recorded round was Later Stage VC in Nov 2024, raising $2.0B.