Pura (Electronics (B2C))

Pleasant Grove, UT · Founded 2014 · Privately Held (backing)

Manufacturer of smart fragrance dispensers intended to keep homes fresh and rejuvenated. Pura (Electronics (B2C)) is based in Pleasant Grove, UT and was founded in 2014. Its last reported valuation was $612 million in May 2023. It has raised $26.5 million.

Last reported valuation
$612.1M
Oct 2026
Priced at
—
Total raised
$26.5M
Last round
—
What is Pura (Electronics (B2C)) worth?
$612.1Mlast reported valuation · Oct 2026

Pura (Electronics (B2C))'s last reported valuation, May 2023. Nothing priced has surfaced since.

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Valuation timeline

0 priced rounds · 32 daily marks since · Sep 2026 – Oct 2026
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Pura (Electronics (B2C)) funding history

No rounds on record

No funding rounds for Pura (Electronics (B2C)) are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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Pura (Electronics (B2C)) valuation

Pura (Electronics (B2C))'s last reported valuation was $612 million in May 2023. No priced round, secondary trade or fund mark has surfaced since.

How Pura (Electronics (B2C))'s valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For Pura (Electronics (B2C)), the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by last reported valuation. Question about this number? Full methodology →

Frequently asked about Pura (Electronics (B2C))

What is Pura (Electronics (B2C)) worth?
Pura (Electronics (B2C)) is valued at $612.1M as of Oct 2026. Pura (Electronics (B2C))'s last reported valuation, May 2023. Nothing priced has surfaced since.
How much has Pura (Electronics (B2C)) raised?
Pura (Electronics (B2C)) has raised $26.5M in total funding across its recorded rounds.