Pura (Electronics (B2C))

Pleasant Grove, UT · Founded 2014 · Privately Held (backing)

Manufacturer of smart fragrance dispensers intended to keep homes fresh and rejuvenated. Pura (Electronics (B2C)) is based in Pleasant Grove, UT and was founded in 2014. Its last reported valuation was $612 million in May 2023. It has raised $26.5 million.

Last reported valuation

$612.1M

Oct 2026

Priced at

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Total raised

$26.5M

Last round

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How much has Pura (Electronics (B2C)) raised?

$26.5Macross 0 recorded rounds

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Pura (Electronics (B2C)) investors

16 investors are on record for Pura (Electronics (B2C)), including Service Provider Capital, Kickstart (US), Interplay Ventures and Spacestation (UK). By type, the record holds 4 venture capital firms, 1 family office and 1 growth equity firm.

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Raising for a company like Pura (Electronics (B2C))?

16 investors have backed Pura (Electronics (B2C)).

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Frequently asked about Pura (Electronics (B2C))

How much has Pura (Electronics (B2C)) raised?: Pura (Electronics (B2C)) has raised $26.5M in total across 0 recorded funding rounds.