Premier Alternatives

Pura (Electronics (B2C))

Pleasant Grove, UT · Founded 2014 · Privately Held (backing)

Manufacturer of smart fragrance dispensers intended to keep homes fresh and rejuvenated. Pura (Electronics (B2C)) is based in Pleasant Grove, UT and was founded in 2014. Its last reported valuation was $612 million in May 2023. It has raised $26.5 million.

Last reported valuation
$612.1M
Oct 2026
Priced at
—
Total raised
$26.5M
Last round
—
No prints on record

No secondary trades in Pura (Electronics (B2C)) shares have been recorded yet. When market activity lands it appears here as monthly aggregates and, for platform-recorded trades, dated prints.

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Where Pura (Electronics (B2C)) prices come from

Secondary marks are indicative month-end price levels observed across secondary-market trading venues — a level, not a trade — and are the market input to the PrivateMarketView mark. Private share prices aren’t published anywhere. Aggregate figures combine multiple reporting channels — direct participant reports, platform transactions, third-party market intelligence — at monthly granularity. Individually dated prints are a Pro feature and are shown only for transactions recorded on our own platform. Third-party-reported trades are never republished individually, at any tier. Verified prints (✓) have been confirmed against a second source. Prints marked SPV or Forward reflect the structure’s pricing, which can differ from direct share transfers of Pura (Electronics (B2C)) stock.