Pleasant Grove, UT · Founded 2014 · Privately Held (backing)
Manufacturer of smart fragrance dispensers intended to keep homes fresh and rejuvenated. Pura (Electronics (B2C)) is based in Pleasant Grove, UT and was founded in 2014. Its last reported valuation was $612 million in May 2023. It has raised $26.5 million.
Last reported valuation
$612.1M
Oct 2026
Priced at
—
Total raised
$26.5M
Last round
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Cap table — not yet on record
Pura (Electronics (B2C))'s share-class structure hasn't surfaced in our sources yet. Cap tables are assembled from certificates of incorporation, round filings, and disclosures as they land.
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·The complete investor list: 16 names
·Watch Pura (Electronics (B2C)): the Monday email on marks, rounds and moves
