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Pura (Electronics (B2C))

Pleasant Grove, UT · Founded 2014 · Privately Held (backing)

Manufacturer of smart fragrance dispensers intended to keep homes fresh and rejuvenated. Pura (Electronics (B2C)) is based in Pleasant Grove, UT and was founded in 2014. Its last reported valuation was $612 million in May 2023. It has raised $26.5 million.

Last reported valuation
$612.1M
Oct 2026
Priced at
—
Total raised
$26.5M
Last round
—

Pura (Electronics (B2C)) key facts

as of Oct 2026
  • Manufacturer of smart fragrance dispensers intended to keep homes fresh and rejuvenated.
  • Pura (Electronics (B2C)) is valued at approximately $612.1M as of Oct 2026 (last reported valuation).
  • It has raised $26.5M; the latest was PE Growth/Expansion in Apr 2025.
  • Notable investors include Service Provider Capital, Kickstart (US), Interplay Ventures, Spacestation (UK), EPIC Ventures — 16 tracked in total.
  • Status: Privately Held (backing).
Last reported valuation
LOW confidence
$612.1M

Pura (Electronics (B2C))'s last reported valuation, May 2023. Nothing priced has surfaced since.

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Pura (Electronics (B2C)) funding rounds

No rounds on record

No funding rounds for Pura (Electronics (B2C)) are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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Pura (Electronics (B2C)) valuation

Pura (Electronics (B2C))'s last reported valuation was $612 million in May 2023. No priced round, secondary trade or fund mark has surfaced since.

Pura (Electronics (B2C)) investors

16 investors are on record for Pura (Electronics (B2C)), including Service Provider Capital, Kickstart (US), Interplay Ventures and Spacestation (UK). By type, the record holds 4 venture capital firms, 1 family office and 1 growth equity firm.

About Pura (Electronics (B2C))

Manufacturer of smart fragrance dispensers intended to keep homes fresh and rejuvenated. The company's smart dispensers are application-enabled devices that control scent intensity as per requirement and also let users control the color and brightness of the device using their phones, enabling homeowners to maintain a constant freshness in their homes from any place without having to move to the device physically.

Sector
Consumer Products and Services (B2C)
HQ
Pleasant Grove, UT, United States
Founded
2014
Employees
267
Website
pura.com/
Ownership
Privately Held (backing)

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