Pura (Electronics (B2C))

Pleasant Grove, UT · Founded 2014 · Privately Held (backing)

Manufacturer of smart fragrance dispensers intended to keep homes fresh and rejuvenated. Pura (Electronics (B2C)) is based in Pleasant Grove, UT and was founded in 2014. Its last reported valuation was $612 million in May 2023. It has raised $26.5 million.

Last reported valuation
$612.1M
Oct 2026
Priced at
—
Total raised
$26.5M
Last round
—

Who backs Pura (Electronics (B2C))?

16 investors
InvestorType
Service Provider CapitalVenture capital
Kickstart (US)Venture capital
Interplay VenturesVenture capital
Spacestation (UK)—
EPIC VenturesVenture capital
Section Partners—
B. Riley Venture Capital—
Sandlot PartnersGrowth equity
TamarakFamily office
Banner Capital (Lehi)—
+ 6 more investors · a free account shows the complete list
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Pura (Electronics (B2C)) investors

16 investors are on record for Pura (Electronics (B2C)), including Service Provider Capital, Kickstart (US), Interplay Ventures and Spacestation (UK). By type, the record holds 4 venture capital firms, 1 family office and 1 growth equity firm.

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