Whatnot

San Francisco, CA · Founded 2019 · Privately Held (backing)

Developer of a live stream platform designed to trade limited-edition toys and collectibles. Whatnot is based in San Francisco, CA and was founded in 2019. It was valued at $20 billion at its Series G in Aug 2026, the last priced event on record. It has raised $975 million across 6 recorded rounds; the latest was a $547 million Series G in Aug 2026.

PMV mark · valuation
$20.0B
Oct 2026
Priced at
its Series G
Aug 2026
Total raised
$975.4M
Last round
Series G
Aug 2026
What is Whatnot worth?
$20.0BPrivateMarketView mark · Oct 2026

Valued at $20.0B at its Series G, Aug 2026. Nothing has traded since.

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The prices on Whatnot
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Valuation timeline

1 priced round · 32 daily marks since · Aug 2026 – Oct 2026
▮▮
Series Grounds hold their value until the next priced eventMark, today
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Whatnot funding history

6 rounds
DateRoundRaisedPost-money
Aug 2026Series G$547.0M▮
Oct 2025Later Stage VC$225.0M▮
Dec 2024Later Stage VC$262.0M▮
Jul 2022Later Stage VC$260.0M▮
Aug 2021Later Stage VC$141.1M▮
May 2021Early Stage VC$47.0M▮
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Whatnot valuation

Whatnot was valued at $20 billion at its Series G in Aug 2026. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

Recent activity

In the last 90 days, Whatnot's record added 1 funding round.

How much has Whatnot raised?

Whatnot has raised $975 million across 6 recorded rounds since 2021. The largest was a $547 million Series G in Aug 2026. 1 of the rounds disclosed a post-money valuation.

Whatnot has filed 4 Form Ds with the SEC since 2021, most recently in Jan 2025 ($262 million sold to 11 investors).

Whatnot secondary market activity

2 secondary trades in Whatnot shares are on record, in Feb 2026. Exact dates, prices and structures are available to Pro members.

How Whatnot's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For Whatnot, the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by its last priced round. Question about this number? Full methodology →

Frequently asked about Whatnot

What is Whatnot worth?
Whatnot is valued at $20.0B as of Oct 2026. Valued at $20.0B at its Series G, Aug 2026. Nothing has traded since.
How much has Whatnot raised?
Whatnot has raised $975.4M in total funding across 6 recorded rounds.
When did Whatnot last raise?
Whatnot last raised in Aug 2026 (Series G), raising $547.0M.