Whatnot

San Francisco, CA · Founded 2019 · Privately Held (backing)

Developer of a live stream platform designed to trade limited-edition toys and collectibles. Whatnot is based in San Francisco, CA and was founded in 2019. It was valued at $20 billion at its Series G in Aug 2026, the last priced event on record. It has raised $975 million across 6 recorded rounds; the latest was a $547 million Series G in Aug 2026.

PMV mark · valuation
$20.0B
Oct 2026
Priced at
its Series G
Aug 2026
Total raised
$975.4M
Last round
Series G
Aug 2026
Prints on record
2
Price range
▮
Latest print
Feb 2026
First print
Feb 2026
Pro
The prices on Whatnot
  • ·Every dated print: 2 trades with prices and structures
Pro · $99 a month
List $299 · founding price, locked for as long as you stay

Membership and data by Private Market View

Whatnot market activity

prints per month, every source

2 trades between Feb 2026 and Feb 2026. Exact dates, prices and structures are available to Pro members.

Feb 2026peak 2 prints / monthFeb 2026
Individual prints are Pro.Unlock 2 trade prints

Membership and data by Private Market View

Where Whatnot prices come from

Secondary marks are indicative month-end price levels observed across secondary-market trading venues — a level, not a trade — and are the market input to the PrivateMarketView mark. Private share prices aren’t published anywhere. Aggregate figures combine multiple reporting channels — direct participant reports, platform transactions, third-party market intelligence — at monthly granularity. Individually dated prints are a Pro feature and are shown only for transactions recorded on our own platform. Third-party-reported trades are never republished individually, at any tier. Verified prints (✓) have been confirmed against a second source. Prints marked SPV or Forward reflect the structure’s pricing, which can differ from direct share transfers of Whatnot stock.