Traction

Auburn, IN · Founded 2020 · Privately Held (backing)

Developer of farm management software designed to support farmers by integrating their financial accounting data with field operations. Traction is based in Auburn, IN and was founded in 2020. It has raised $16.5 million across 4 recorded rounds; the latest was a $2 million seed round in Jan 2026.

Last price · $/share
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Implied valuation
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Total raised
$16.5M
Last round
Seed Round
Jan 2026
Valuation — not yet established

No valuation for Traction is on record yet — no priced round, mark, or trade has surfaced in our sources. Total raised ($16.5M) and the funding record below are the closest available signals.

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Traction funding history

4 rounds
DateRoundRaisedPost-money
Jan 2026Seed Round$2.0M▮
Apr 2024Early Stage VC$11.0M▮
Sep 2023Debt$3.5M▮
Aug 2022Seed Round$3.5M▮
Unlock post-money valuations

Membership and data by Private Market View

How much has Traction raised?

Traction has raised $16.5 million across 4 recorded rounds since 2022. The largest was a $3.5 million debt round in Sep 2023; the most recent was a $2 million seed round in Jan 2026.

Traction has filed 6 Form Ds with the SEC since 2022, most recently in Mar 2025 ($11 million sold to 10 investors).

How Traction's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For Traction, too few pricing signals exist to publish a composite mark; the figures above reflect the most recent observed valuation event. Full methodology →

Frequently asked about Traction

How much has Traction raised?
Traction has raised $16.5M in total funding across 4 recorded rounds.
When did Traction last raise?
Traction last raised in Jan 2026 (Seed Round), raising $2.0M.