Traction

Auburn, IN · Founded 2020 · Privately Held (backing)

Developer of farm management software designed to support farmers by integrating their financial accounting data with field operations. Traction is based in Auburn, IN and was founded in 2020. It has raised $16.5 million across 4 recorded rounds; the latest was a $2 million seed round in Jan 2026.

Last price · $/share
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Implied valuation
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Total raised
$16.5M
Last round
Seed Round
Jan 2026
How much has Traction raised?
$16.5Macross 4 recorded rounds · Aug 2022 – Jan 2026

Most recently, Traction raised $2.0M in its Seed Round (Jan 2026).

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Traction round by round

4 rounds
Jan 2026Seed Round$2.0MSEC filing▮
8 investors participated
Apr 2024Early Stage VC$11.0MSEC filing▮
10 investors participated
Sep 2023Debt$3.5MSEC filing▮
5 investors participated
Aug 2022Seed Round$3.5MSEC filing▮
8 investors participated

How much has Traction raised?

Traction has raised $16.5 million across 4 recorded rounds since 2022. The largest was a $3.5 million debt round in Sep 2023; the most recent was a $2 million seed round in Jan 2026.

Traction has filed 6 Form Ds with the SEC since 2022, most recently in Mar 2025 ($11 million sold to 10 investors).

Traction investors

7 investors are on record for Traction, including Elevate Ventures, Hageman Group, Allos Ventures and Cerity Partners Ventures. The seed round in Jan 2026 drew 8 investors.

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7 investors have backed Traction.

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Frequently asked about Traction

How much has Traction raised?
Traction has raised $16.5M in total across 4 recorded funding rounds.
When was Traction's last funding round?
Traction's most recent recorded round was Seed Round in Jan 2026, raising $2.0M.