Traction key facts
- Developer of farm management software designed to support farmers by integrating their financial accounting data with field operations.
- It has raised $16.5M across 4 recorded rounds; the latest was Seed Round ($2.0M) in Jan 2026.
- Notable investors include Elevate Ventures, Hageman Group, Allos Ventures, Cerity Partners Ventures, Cooperative Ventures — 7 tracked in total.
- Traction has filed 6 Form Ds with the SEC since 2022, most recently Mar 2025 ($11.0M sold to 10 investors).
- Status: Privately Held (backing).
- ·Watch Traction: the Monday email on marks, rounds and moves
Traction funding rounds
4 roundsHow much has Traction raised?
Traction has raised $16.5 million across 4 recorded rounds since 2022. The largest was a $3.5 million debt round in Sep 2023; the most recent was a $2 million seed round in Jan 2026.
Traction has filed 6 Form Ds with the SEC since 2022, most recently in Mar 2025 ($11 million sold to 10 investors).
Traction investors
7 investors are on record for Traction, including Elevate Ventures, Hageman Group, Allos Ventures and Cerity Partners Ventures. The seed round in Jan 2026 drew 8 investors.
About Traction
Developer of farm management software designed to support farmers by integrating their financial accounting data with field operations. The company's software is a cloud-based farm application that can automate accounting transactions, monitor farm profitability, and create farm-specific financial reports, enabling farmers to make data-driven business decisions throughout the growing season and earn profits.
- Sector
- Information Technology
- HQ
- Auburn, IN, United States
- Founded
- 2020
- Employees
- 34
- Website
- tractionag.com/
- Ownership
- Privately Held (backing)
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Traction doesn't have a valuation on record yet — one is published once a priced round, a reported valuation, fund marks, or secondary prints surface in our sources. The rest of the record below builds toward it.