Traction

Auburn, IN · Founded 2020 · Privately Held (backing)

Developer of farm management software designed to support farmers by integrating their financial accounting data with field operations. Traction is based in Auburn, IN and was founded in 2020. It has raised $16.5 million across 4 recorded rounds; the latest was a $2 million seed round in Jan 2026.

Last price · $/share
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Implied valuation
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Total raised
$16.5M
Last round
Seed Round
Jan 2026

Who backs Traction?

7 investors
InvestorType
Elevate VenturesVenture capital
Hageman GroupFamily office
Allos Ventures—
Cerity Partners Ventures—
Cooperative Ventures—
Plymouth Growth—
Straylight Capital—
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Traction investors

7 investors are on record for Traction, including Elevate Ventures, Hageman Group, Allos Ventures and Cerity Partners Ventures. The seed round in Jan 2026 drew 8 investors.

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