Must It

Seoul, South Korea · Founded 2011 · Privately Held (backing)

Operator of a retail platform intended to sell luxury fashion and beauty products. Must It is based in Seoul, South Korea and was founded in 2011. Its last reported valuation was $205 million in May 2021. It has raised $39.9 million.

Last reported valuation
$204.7M
Oct 2026
Priced at
—
Total raised
$39.9M
Last round
—
What is Must It worth?
$204.7Mlast reported valuation · Oct 2026

Must It's last reported valuation, May 2021. Nothing priced has surfaced since.

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Valuation timeline

0 priced rounds · 32 daily marks since · Sep 2026 – Oct 2026
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Markrounds hold their value until the next priced eventMark, today
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Must It funding history

No rounds on record

No funding rounds for Must It are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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Must It valuation

Must It's last reported valuation was $205 million in May 2021. No priced round, secondary trade or fund mark has surfaced since.

How Must It's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For Must It, the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by last reported valuation. Question about this number? Full methodology →

Frequently asked about Must It

What is Must It worth?
Must It is valued at $204.7M as of Oct 2026. Must It's last reported valuation, May 2021. Nothing priced has surfaced since.
How much has Must It raised?
Must It has raised $39.9M in total funding across its recorded rounds.