Must It

Seoul, South Korea · Founded 2011 · Privately Held (backing)

Operator of a retail platform intended to sell luxury fashion and beauty products. Must It is based in Seoul, South Korea and was founded in 2011. Its last reported valuation was $205 million in May 2021. It has raised $39.9 million.

Last reported valuation
$204.7M
Oct 2026
Priced at
—
Total raised
$39.9M
Last round
—

Who backs Must It?

7 investors
InvestorType
IMM InvestmentAsset manager
SBVAVenture capital
K2 Investment PartnersVenture capital
Kakao InvestmentGrowth equity
Medici InvestmentVenture capital
CJ E&MOther
KPMG—
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Must It investors

7 investors are on record for Must It, including IMM Investment, SBVA, K2 Investment Partners and Kakao Investment. By type, the record holds 3 venture capital firms, 1 asset manager and 1 growth equity firm.

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