Must It

Seoul, South Korea · Founded 2011 · Privately Held (backing)

Operator of a retail platform intended to sell luxury fashion and beauty products. Must It is based in Seoul, South Korea and was founded in 2011. Its last reported valuation was $205 million in May 2021. It has raised $39.9 million.

Last reported valuation

$204.7M

Oct 2026

Priced at

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Total raised

$39.9M

Last round

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How much has Must It raised?

$39.9Macross 0 recorded rounds

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Must It investors

7 investors are on record for Must It, including IMM Investment, SBVA, K2 Investment Partners and Kakao Investment. By type, the record holds 3 venture capital firms, 1 asset manager and 1 growth equity firm.

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7 investors have backed Must It.

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Frequently asked about Must It

How much has Must It raised?: Must It has raised $39.9M in total across 0 recorded funding rounds.