Must It key facts
as of Oct 2026- Operator of a retail platform intended to sell luxury fashion and beauty products.
- Must It is valued at approximately $204.7M as of Oct 2026 (last reported valuation).
- It has raised $39.9M; the latest was Later Stage VC in Apr 2025.
- Notable investors include IMM Investment, SBVA, K2 Investment Partners, Kakao Investment, Medici Investment — 7 tracked in total.
- Status: Privately Held (backing).
Must It's last reported valuation, May 2021. Nothing priced has surfaced since.
- ·Watch Must It: the Monday email on marks, rounds and moves
Must It funding rounds
No funding rounds for Must It are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
Must It valuation
Must It's last reported valuation was $205 million in May 2021. No priced round, secondary trade or fund mark has surfaced since.
Must It investors
7 investors are on record for Must It, including IMM Investment, SBVA, K2 Investment Partners and Kakao Investment. By type, the record holds 3 venture capital firms, 1 asset manager and 1 growth equity firm.
About Must It
Operator of a retail platform intended to sell luxury fashion and beauty products. The company offers high-end products for men, women, and kids across sweaters, pants, skirts, sneakers, slippers hair care products, and accessories among others, enabling individuals to conveniently buy a variety of clothing and other products they need.
- Sector
- Consumer Products and Services (B2C)
- HQ
- Seoul, South Korea
- Founded
- 2011
- Employees
- 51
- Website
- corp.mustit.co.kr/
- Ownership
- Privately Held (backing)
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