Seoul, South Korea · Founded 2011 · Privately Held (backing)
Operator of a retail platform intended to sell luxury fashion and beauty products. Must It is based in Seoul, South Korea and was founded in 2011. Its last reported valuation was $205 million in May 2021. It has raised $39.9 million.
Last reported valuation
$204.7M
Oct 2026
Priced at
—
Total raised
$39.9M
Last round
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Cap table — not yet on record
Must It's share-class structure hasn't surfaced in our sources yet. Cap tables are assembled from certificates of incorporation, round filings, and disclosures as they land.
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·Watch Must It: the Monday email on marks, rounds and moves