UPWARD

Business/Productivity Software · Tokyo, Japan · Founded 2002 · Privately Held (backing)

Developer of a mobile application designed to streamline sales floors by utilizing customer data. UPWARD is based in Tokyo, Japan and was founded in 2002. Its last reported valuation was $30.8 million in Mar 2020. It has raised $45.1 million across 1 recorded round; the latest was a $10.4 million later-stage round in Jul 2025.

Last reported valuation
$30.8M
Oct 2026
Priced at
—
Total raised
$45.1M
Last round
Later Stage VC
Jul 2025
What is UPWARD worth?
$30.8Mlast reported valuation · Oct 2026

UPWARD's last reported valuation, Mar 2020. Nothing priced has surfaced since.

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Valuation timeline

0 priced rounds · 32 daily marks since · Sep 2026 – Oct 2026
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UPWARD funding history

1 rounds
DateRoundRaisedPost-money
Jul 2025Later Stage VC$10.4M▮
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UPWARD valuation

UPWARD's last reported valuation was $30.8 million in Mar 2020. No priced round, secondary trade or fund mark has surfaced since.

How much has UPWARD raised?

UPWARD has raised $45.1 million in total; 1 of its rounds is on record. The largest on record was a $10.4 million later-stage round in Jul 2025.

Comparable companies

Comparable business/productivity software names by valuation on PrivateMarketView: Hubble (Business/Productivity Software) ($32.8 million), Zingage ($32.5 million) and Myriad ($29.8 million).

How UPWARD's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For UPWARD, the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by last reported valuation. Question about this number? Full methodology →

Frequently asked about UPWARD

What is UPWARD worth?
UPWARD is valued at $30.8M as of Oct 2026. UPWARD's last reported valuation, Mar 2020. Nothing priced has surfaced since.
How much has UPWARD raised?
UPWARD has raised $45.1M in total funding across 1 recorded rounds.
When did UPWARD last raise?
UPWARD last raised in Jul 2025 (Later Stage VC), raising $10.4M.