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UPWARD

Business/Productivity Software · Tokyo, Japan · Founded 2002 · Privately Held (backing)

Developer of a mobile application designed to streamline sales floors by utilizing customer data. UPWARD is based in Tokyo, Japan and was founded in 2002. Its last reported valuation was $30.8 million in Mar 2020. It has raised $45.1 million across 1 recorded round; the latest was a $10.4 million later-stage round in Jul 2025.

Last reported valuation
$30.8M
Oct 2026
Priced at
—
Total raised
$45.1M
Last round
Later Stage VC
Jul 2025

UPWARD key facts

as of Oct 2026
  • Developer of a mobile application designed to streamline sales floors by utilizing customer data.
  • UPWARD is valued at approximately $30.8M as of Oct 2026 (last reported valuation).
  • It has raised $45.1M across 1 recorded rounds; the latest was Later Stage VC ($10.4M) in Jul 2025.
  • Notable investors include Google for Startups, Mitsubishi UFJ Capital, Salesforce Ventures, SMBC Venture Capital, Draper Associates — 16 tracked in total.
  • Status: Privately Held (backing).
Last reported valuation
LOW confidence
$30.8M

UPWARD's last reported valuation, Mar 2020. Nothing priced has surfaced since.

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UPWARD funding rounds

1 rounds
Jul 2025Later Stage VC$10.4M▮
Full funding history →

UPWARD valuation

UPWARD's last reported valuation was $30.8 million in Mar 2020. No priced round, secondary trade or fund mark has surfaced since.

How much has UPWARD raised?

UPWARD has raised $45.1 million in total; 1 of its rounds is on record. The largest on record was a $10.4 million later-stage round in Jul 2025.

UPWARD investors

16 investors are on record for UPWARD, including Google for Startups, Mitsubishi UFJ Capital, Salesforce Ventures and SMBC Venture Capital. By type, the record holds 7 venture capital firms. The later-stage round in Jul 2025 drew 3 investors.

Comparable companies

Comparable business/productivity software names by valuation on PrivateMarketView: Hubble (Business/Productivity Software) ($32.8 million), Zingage ($32.5 million) and Myriad ($29.8 million).

About UPWARD

Developer of a mobile application designed to streamline sales floors by utilizing customer data. The company's application provides services from the development department to marketing and sales, accumulates all customer contact data of salespeople, and turns it into corporate assets by linking customer information and location information, enabling firms to upscale the sales growth of their organization.

Industry
Business/Productivity Software
Sector
Information Technology
HQ
Tokyo, Japan
Founded
2002
Employees
91
Ownership
Privately Held (backing)

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