UPWARD

Business/Productivity Software · Tokyo, Japan · Founded 2002 · Privately Held (backing)

Developer of a mobile application designed to streamline sales floors by utilizing customer data. UPWARD is based in Tokyo, Japan and was founded in 2002. Its last reported valuation was $30.8 million in Mar 2020. It has raised $45.1 million across 1 recorded round; the latest was a $10.4 million later-stage round in Jul 2025.

Last reported valuation
$30.8M
Oct 2026
Priced at
—
Total raised
$45.1M
Last round
Later Stage VC
Jul 2025

Who backs UPWARD?

16 investors
InvestorType
Google for StartupsOther
Mitsubishi UFJ CapitalOther
Salesforce VenturesVenture capital
SMBC Venture CapitalVenture capital
Draper AssociatesVenture capital
J-StartupOther
DNX VenturesVenture capital
JIC Venture Growth InvestmentsVenture capital
Nippon Venture CapitalVenture capital
DBJ CapitalOther
+ 6 more investors · a free account shows the complete list
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UPWARD investors

16 investors are on record for UPWARD, including Google for Startups, Mitsubishi UFJ Capital, Salesforce Ventures and SMBC Venture Capital. By type, the record holds 7 venture capital firms. The later-stage round in Jul 2025 drew 3 investors.

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