firmly

Sammamish, WA · Founded 2019 · Privately Held (backing)

Developer of an online transactional platform designed to extend transactional reach beyond the retailer's website. firmly is based in Sammamish, WA and was founded in 2019. It is valued at about $103 million as of Oct 2026, set by institutional fund marks. It has raised $20.4 million.

PMV mark · valuation
$102.6M
Oct 2026
Since last round
-15%
Total raised
$20.4M
Last round
—
What is firmly worth?
$102.6MPrivateMarketView mark · Oct 2026

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The prices on firmly
  • ·10 fund marks: filer, period, implied $/share
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Valuation timeline

0 priced rounds · 32 daily marks since · Sep 2026 – Oct 2026
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Markrounds hold their value until the next priced eventMark, today
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firmly funding history

No rounds on record

No funding rounds for firmly are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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firmly valuation

firmly is valued at approximately $103 million as of Oct 2026. The figure is set by institutional fund marks.

Recent activity

In the last 90 days, firmly's record added 2 institutional fund marks (latest period Jul 2026).

Institutional holders and vehicles

1 SEC-registered fund reported 10 fair-value marks on firmly between Apr 2025 and Jul 2026, in their N-PORT filings. Filer-level marks and implied per-share values are available to Pro members.

How firmly's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For firmly, the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by institutional fund marks. Question about this number? Full methodology →

Frequently asked about firmly

What is firmly worth?
firmly is valued at $102.6M as of Oct 2026.
How much has firmly raised?
firmly has raised $20.4M in total funding across its recorded rounds.