Sammamish, WA · Founded 2019 · Privately Held (backing)
Developer of an online transactional platform designed to extend transactional reach beyond the retailer's website. firmly is based in Sammamish, WA and was founded in 2019. It is valued at about $103 million as of Oct 2026, set by institutional fund marks. It has raised $20.4 million.
PMV mark · valuation
$102.6M
Oct 2026
Since last round
-15%
Total raised
$20.4M
Last round
—
Cap table — not yet on record
firmly's share-class structure hasn't surfaced in our sources yet. Cap tables are assembled from certificates of incorporation, round filings, and disclosures as they land.
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