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firmly

Sammamish, WA · Founded 2019 · Privately Held (backing)

Developer of an online transactional platform designed to extend transactional reach beyond the retailer's website. firmly is based in Sammamish, WA and was founded in 2019. It is valued at about $103 million as of Oct 2026, set by institutional fund marks. It has raised $20.4 million.

PMV mark · valuation
$102.6M
Oct 2026
Since last round
-15%
Total raised
$20.4M
Last round
—

firmly key facts

as of Oct 2026
  • Developer of an online transactional platform designed to extend transactional reach beyond the retailer's website.
  • firmly is valued at approximately $102.6M as of Oct 2026, per PrivateMarketView’s mark.
  • It has raised $20.4M; the latest was Accelerator/Incubator in Sep 2025.
  • Notable investors include Alumni Ventures, FJ Labs, Realm Capital Ventures, Start Path, ARK Ventures (US) — 15 tracked in total.
  • 1 institutional filer reports fund marks on firmly across 10 filings.
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$102.6M

set by institutional fund marksas of Oct 2026question about this number?
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  • ·The complete investor list: 15 names
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Institutional fund marks on firmly

1 filers · latest Jul 2026

1 SEC-registered fund reported 10 fair-value marks on firmly between Apr 2025 and Jul 2026. Filer-level marks and implied $/share are available to Pro members.

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firmly funding rounds

No rounds on record

No funding rounds for firmly are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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firmly valuation

firmly is valued at approximately $103 million as of Oct 2026. The figure is set by institutional fund marks.

Recent activity

In the last 90 days, firmly's record added 2 institutional fund marks (latest period Jul 2026).

Institutional holders and vehicles

1 SEC-registered fund reported 10 fair-value marks on firmly between Apr 2025 and Jul 2026, in their N-PORT filings. Filer-level marks and implied per-share values are available to Pro members.

firmly investors

15 investors are on record for firmly, including Alumni Ventures, FJ Labs, Realm Capital Ventures and Start Path. By type, the record holds 7 venture capital firms and 1 hedge fund.

About firmly

Developer of an online transactional platform designed to extend transactional reach beyond the retailer's website. The company offers personalized and secure checkout and a wide range of commerce services, including video, social, print media, publisher, messaging, and fan experience, enabling brands to acquire new customers and improve performance on direct response television, direct mailers, catalogers, ads, editorials, blogs, and articles.

Sector
Information Technology
HQ
Sammamish, WA, United States
Founded
2019
Employees
22
Website
firmly.ai/
Ownership
Privately Held (backing)

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