firmly

Sammamish, WA · Founded 2019 · Privately Held (backing)

Developer of an online transactional platform designed to extend transactional reach beyond the retailer's website. firmly is based in Sammamish, WA and was founded in 2019. It is valued at about $103 million as of Oct 2026, set by institutional fund marks. It has raised $20.4 million.

PMV mark · valuation
$102.6M
Oct 2026
Since last round
-15%
Total raised
$20.4M
Last round
—

Who backs firmly?

15 investors
InvestorType
Alumni VenturesVenture capital
FJ LabsVenture capital
Realm Capital VenturesVenture capital
Start PathOther
ARK Ventures (US)Venture capital
Davidovs Venture CollectiveVenture capital
Benhamou Global Ventures—
Hawke VenturesVenture capital
WillowTree InvestmentsVenture capital
Squarepoint CapitalHedge fund
+ 5 more investors · a free account shows the complete list
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firmly investors

15 investors are on record for firmly, including Alumni Ventures, FJ Labs, Realm Capital Ventures and Start Path. By type, the record holds 7 venture capital firms and 1 hedge fund.

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