Allure Security

Watertown, CT · Founded 2009 · Privately Held (backing)

Provider of AI-native managed brand protection services designed to detect and eliminate digital brand impersonation across web, social media, mobile applications, dark web, and messaging platforms. Allure Security is based in Watertown, CT and was founded in 2009. Its last reported valuation was $73.5 million in Mar 2026. It has raised $43.8 million.

Last reported valuation
$73.5M
Oct 2026
Priced at
—
Total raised
$43.8M
Last round
—
What is Allure Security worth?
$73.5Mlast reported valuation · Oct 2026

Allure Security's last reported valuation, Mar 2026. Nothing priced has surfaced since.

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Valuation timeline

0 priced rounds · 32 daily marks since · Sep 2026 – Oct 2026
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Markrounds hold their value until the next priced eventMark, today
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Allure Security funding history

No rounds on record

No funding rounds for Allure Security are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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Allure Security valuation

Allure Security's last reported valuation was $73.5 million in Mar 2026. No priced round, secondary trade or fund mark has surfaced since.

How Allure Security's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For Allure Security, the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by last reported valuation. Question about this number? Full methodology →

Frequently asked about Allure Security

What is Allure Security worth?
Allure Security is valued at $73.5M as of Oct 2026. Allure Security's last reported valuation, Mar 2026. Nothing priced has surfaced since.
How much has Allure Security raised?
Allure Security has raised $43.8M in total funding across its recorded rounds.