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Allure Security

Watertown, CT · Founded 2009 · Privately Held (backing)

Provider of AI-native managed brand protection services designed to detect and eliminate digital brand impersonation across web, social media, mobile applications, dark web, and messaging platforms. Allure Security is based in Watertown, CT and was founded in 2009. Its last reported valuation was $73.5 million in Mar 2026. It has raised $43.8 million.

Last reported valuation
$73.5M
Oct 2026
Priced at
—
Total raised
$43.8M
Last round
—

Allure Security key facts

as of Oct 2026
  • Provider of AI-native managed brand protection services designed to detect and eliminate digital brand impersonation across web, social media, mobile applications, dark web, and messaging platforms.
  • Allure Security is valued at approximately $73.5M as of Oct 2026 (last reported valuation).
  • It has raised $43.8M; the latest was Later Stage VC ($17.0M) in Mar 2026.
  • Notable investors include United States Department of War, Greycroft, Next Level Ventures, The Riverside Company, Arc Ventures (United States) — 14 tracked in total.
  • Status: Privately Held (backing).
Last reported valuation
LOW confidence
$73.5M

Allure Security's last reported valuation, Mar 2026. Nothing priced has surfaced since.

set by last reported valuationas of Oct 2026question about this number?
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Allure Security funding rounds

No rounds on record

No funding rounds for Allure Security are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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Allure Security valuation

Allure Security's last reported valuation was $73.5 million in Mar 2026. No priced round, secondary trade or fund mark has surfaced since.

Allure Security investors

14 investors are on record for Allure Security, including United States Department of War, Greycroft, Next Level Ventures and The Riverside Company.

About Allure Security

Provider of AI-native managed brand protection services designed to detect and eliminate digital brand impersonation across web, social media, mobile applications, dark web, and messaging platforms. The company's AI detection engine scans over 1.4 billion web pages daily using content-based analysis, enabling enterprise organizations and financial institutions to identify phishing sites, fake social profiles, counterfeit applications, and deepfake attacks.

Sector
Business Products and Services (B2B)
HQ
Watertown, CT, United States
Founded
2009
Employees
50
Ownership
Privately Held (backing)

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