Allure Security

Watertown, CT · Founded 2009 · Privately Held (backing)

Provider of AI-native managed brand protection services designed to detect and eliminate digital brand impersonation across web, social media, mobile applications, dark web, and messaging platforms. Allure Security is based in Watertown, CT and was founded in 2009. Its last reported valuation was $73.5 million in Mar 2026. It has raised $43.8 million.

Last reported valuation
$73.5M
Oct 2026
Priced at
—
Total raised
$43.8M
Last round
—

Who backs Allure Security?

14 investors
InvestorType
United States Department of War—
GreycroftVenture capital
Next Level VenturesOther
The Riverside CompanyPE / buyout
Arc Ventures (United States)—
Glasswing VenturesVenture capital
10 East Partners—
Curql—
Defense Advanced Research Projects Agency—
Gutbrain Ventures—
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Allure Security investors

14 investors are on record for Allure Security, including United States Department of War, Greycroft, Next Level Ventures and The Riverside Company.

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