Varsity Brands

Farmers Branch, TX · Founded 1972 · Privately Held (backing)

Operator of a sports apparel agency intended for educators, coaches, and students. Varsity Brands is based in Farmers Branch, TX and was founded in 1972. It is valued at about $4.8 billion as of Oct 2026, set by institutional fund marks. It has raised $5.2 billion.

PMV mark · valuation
$4.8B
Oct 2026
Priced at
—
Total raised
$5.2B
Last round
—

Who backs Varsity Brands?

3 investors
InvestorType
CFT Capital PartnersFamily office
Patricof CompanyVenture capital
Kohlberg Kravis Roberts—
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Varsity Brands investors

3 investors are on record for Varsity Brands, including CFT Capital Partners, Patricof Company and Kohlberg Kravis Roberts.

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