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Varsity Brands

Farmers Branch, TX · Founded 1972 · Privately Held (backing)

Operator of a sports apparel agency intended for educators, coaches, and students. Varsity Brands is based in Farmers Branch, TX and was founded in 1972. It is valued at about $4.8 billion as of Oct 2026, set by institutional fund marks. It has raised $5.2 billion.

PMV mark · valuation
$4.8B
Oct 2026
Priced at
—
Total raised
$5.2B
Last round
—

Varsity Brands key facts

as of Oct 2026
  • Operator of a sports apparel agency intended for educators, coaches, and students.
  • Varsity Brands is valued at approximately $4.8B as of Oct 2026, per PrivateMarketView’s mark.
  • It has raised $5.2B; the latest was Debt - Acquisition ($500.0M) in Jan 2026.
  • Notable investors include CFT Capital Partners, Patricof Company, Kohlberg Kravis Roberts.
  • 1 institutional filer reports fund marks on Varsity Brands across 6 filings.
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$4.8B

Reported valuation; nothing comparable since.

set by institutional fund marksas of Oct 2026question about this number?
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Institutional fund marks on Varsity Brands

1 filers · latest Jul 2026

1 SEC-registered fund reported 6 fair-value marks on Varsity Brands between Apr 2025 and Jul 2026. Filer-level marks and implied $/share are available to Pro members.

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Varsity Brands funding rounds

No rounds on record

No funding rounds for Varsity Brands are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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Varsity Brands valuation

Varsity Brands is valued at approximately $4.8 billion as of Oct 2026. The figure is set by institutional fund marks.

Recent activity

In the last 90 days, Varsity Brands's record added 1 institutional fund mark (latest period Jul 2026).

Institutional holders and vehicles

1 SEC-registered fund reported 6 fair-value marks on Varsity Brands between Apr 2025 and Jul 2026, in their N-PORT filings. Filer-level marks and implied per-share values are available to Pro members.

Varsity Brands investors

3 investors are on record for Varsity Brands, including CFT Capital Partners, Patricof Company and Kohlberg Kravis Roberts.

About Varsity Brands

Operator of a sports apparel agency intended for educators, coaches, and students. The company offers different team sports equipment and apparel, gears, and also partners with cheerleading and athletes, enabling them to build school pride, student engagement, and community spirit.

Sector
Consumer Products and Services (B2C)
HQ
Farmers Branch, TX, United States
Founded
1972
Employees
6,500
Ownership
Privately Held (backing)

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