soona

Denver, CO · Founded 2018 · Privately Held (backing)

Operator of a digital content studio intended to offer photo and video shoots of a brand, people and products. soona is based in Denver, CO and was founded in 2018. Its last reported valuation was $188 million in Jul 2023. It has raised $60.1 million across 5 recorded rounds; the latest was a $3.1 million seed round in Nov 2024.

Last reported valuation
$187.6M
Oct 2026
Priced at
—
Total raised
$60.1M
Last round
Seed Round
Nov 2024
What is soona worth?
$187.6Mlast reported valuation · Oct 2026

soona's last reported valuation, Jul 2023. Nothing priced has surfaced since.

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Valuation timeline

0 priced rounds · 32 daily marks since · Sep 2026 – Oct 2026
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soona funding history

5 rounds
DateRoundRaisedPost-money
Nov 2024Seed Round$3.1M▮
Jun 2023Seed Round$2.6M▮
Mar 2021Early Stage VC$10.6M▮
Jan 2020Seed Round$3.4M▮
May 2019Seed Round$1.2M▮
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soona valuation

soona's last reported valuation was $188 million in Jul 2023. No priced round, secondary trade or fund mark has surfaced since.

How much has soona raised?

soona has raised $60.1 million in total; 5 of its rounds are on record, from 2019 on. The largest on record was a $3.4 million seed round in Jan 2020; the most recent was a $3.1 million seed round in Nov 2024.

soona has filed 7 Form Ds with the SEC since 2019, most recently in Dec 2024 ($3.1 million sold to 13 investors).

How soona's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For soona, the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by last reported valuation. Question about this number? Full methodology →

Frequently asked about soona

What is soona worth?
soona is valued at $187.6M as of Oct 2026. soona's last reported valuation, Jul 2023. Nothing priced has surfaced since.
How much has soona raised?
soona has raised $60.1M in total funding across 5 recorded rounds.
When did soona last raise?
soona last raised in Nov 2024 (Seed Round), raising $3.1M.