soona key facts
as of Oct 2026- Operator of a digital content studio intended to offer photo and video shoots of a brand, people and products.
- soona is valued at approximately $187.6M as of Oct 2026 (last reported valuation).
- It has raised $60.1M across 5 recorded rounds; the latest was Seed Round ($3.1M) in Nov 2024.
- Notable investors include Techstars, Bain Capital Ventures, Union Square Ventures, Hatcher+, 2048 Ventures — 22 tracked in total.
- soona has filed 7 Form Ds with the SEC since 2019, most recently Dec 2024 ($3.1M sold to 13 investors).
- Status: Privately Held (backing).
soona's last reported valuation, Jul 2023. Nothing priced has surfaced since.
- ·The complete investor list: 22 names
- ·Watch soona: the Monday email on marks, rounds and moves
soona funding rounds
5 roundssoona leadership
- Callum BethuneChief Technology Officer
- Elizabeth GiorgiChief Executive Officer & Founder
Who backs soona
22+soona valuation
soona's last reported valuation was $188 million in Jul 2023. No priced round, secondary trade or fund mark has surfaced since.
How much has soona raised?
soona has raised $60.1 million in total; 5 of its rounds are on record, from 2019 on. The largest on record was a $3.4 million seed round in Jan 2020; the most recent was a $3.1 million seed round in Nov 2024.
soona has filed 7 Form Ds with the SEC since 2019, most recently in Dec 2024 ($3.1 million sold to 13 investors).
soona investors
22 investors are on record for soona, including Techstars, Bain Capital Ventures, Union Square Ventures and Hatcher+. By type, the record holds 8 venture capital firms and 2 family offices. The seed round in Nov 2024 drew 13 investors.
Who runs soona
8 people are listed on the soona team: 2 executives and 6 board members, including Elizabeth Giorgi (Chief Executive Officer) and Callum Bethune (Chief Technology Officer). 8 of them have a verified direct contact on file.
About soona
Operator of a digital content studio intended to offer photo and video shoots of a brand, people and products. The company's offerings include a variety of photo and video solutions like vlogs, brand shots, team photos, and green screens, among others, enabling users to create affordable and good quality content that helps promote their brand.
- Sector
- Business Products and Services (B2B)
- HQ
- Denver, CO, United States
- Founded
- 2018
- Employees
- 157
- Website
- soona.co/
- Ownership
- Privately Held (backing)
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