ProRata

Pasadena, CA · Founded 2024 · Privately Held (backing)

Developer of an AI-powered search, advertising, and attribution platform designed to give content creators credit and compensation when their work is used. ProRata is based in Pasadena, CA and was founded in 2024. Its last reported valuation was $210 million in Aug 2025. It has raised $70.9 million.

Last reported valuation
$210.0M
Oct 2026
Priced at
—
Total raised
$70.9M
Last round
—

Leadership

5
+ 9 more people (board, observers, advisors) · free account shows everyone

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Who runs ProRata

14 people are listed on the ProRata team: 5 executives, 7 board members and 2 advisors and observers, including Erik Horacek (Chief Financial Officer) and Marcia Goodstein (Chief Operating Officer). 12 of them have a verified direct contact on file.

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Contact database
Verified contact details, revealed on demand

12 of the people at ProRata have a verified contact on file. Plus members reveal 10 contacts a month, Pro members 200.

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