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ProRata

Pasadena, CA · Founded 2024 · Privately Held (backing)

Developer of an AI-powered search, advertising, and attribution platform designed to give content creators credit and compensation when their work is used. ProRata is based in Pasadena, CA and was founded in 2024. Its last reported valuation was $210 million in Aug 2025. It has raised $70.9 million.

Last reported valuation
$210.0M
Oct 2026
Priced at
—
Total raised
$70.9M
Last round
—

ProRata key facts

as of Oct 2026
  • Developer of an AI-powered search, advertising, and attribution platform designed to give content creators credit and compensation when their work is used.
  • ProRata is valued at approximately $210.0M as of Oct 2026 (last reported valuation).
  • It has raised $70.9M; the latest was Early Stage VC ($40.0M) in Aug 2025.
  • Notable investors include Alumni Ventures, SBI Investment, MVP Ventures, Firestreak Ventures, Mayfield Fund — 21 tracked in total.
  • 1 investment vehicle was formed to buy ProRata shares in the last 12 months, reporting $765K sold to 31 investors, per SEC Form D filings.
  • Status: Privately Held (backing).
Last reported valuation
LOW confidence
$210.0M

ProRata's last reported valuation, Aug 2025. Nothing priced has surfaced since.

set by last reported valuationas of Oct 2026question about this number?
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ProRata funding rounds

No rounds on record

No funding rounds for ProRata are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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Vehicles formed to buy ProRata shares

secondary demand · SEC Form D filings

In the last 12 months, 1 investment vehicle were formed to buy ProRata shares, reporting $765K sold to 31 investors. Most recent filing Oct 2025.

The vehicle list — each sponsor, filing date, amount sold and investor count — is a Pro table. Unlock the 1 vehicle →

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ProRata leadership

ProRata valuation

ProRata's last reported valuation was $210 million in Aug 2025. No priced round, secondary trade or fund mark has surfaced since.

Institutional holders and vehicles

In the last 12 months, 1 investment vehicle was formed to buy ProRata shares, reporting $765,000 sold to 31 investors, per SEC Form D filings (most recent Oct 2025).

ProRata investors

21 investors are on record for ProRata, including Alumni Ventures, SBI Investment, MVP Ventures and Firestreak Ventures. By type, the record holds 10 venture capital firms.

Who runs ProRata

14 people are listed on the ProRata team: 5 executives, 7 board members and 2 advisors and observers, including Erik Horacek (Chief Financial Officer) and Marcia Goodstein (Chief Operating Officer). 12 of them have a verified direct contact on file.

About ProRata

Developer of an AI-powered search, advertising, and attribution platform designed to give content creators credit and compensation when their work is used. The company offers licensed content indexing, embedded AI summaries, prompt-driven ad placement, and usage tracking to receive full attribution and share of the income that their material generates whenever the work is used by AI, enabling publishers and creators to share in revenue fairly, protect their work, and foster a more ethical generative AI ecosystem.

Sector
Information Technology
HQ
Pasadena, CA, United States
Founded
2024
Employees
75
Ownership
Privately Held (backing)

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