GoodTrust

Palo Alto, CA · Founded 2020 · Privately Held (backing)

Developer of a digital legacy management platform designed to help users create their will-based estate plan online in minutes. GoodTrust is based in Palo Alto, CA and was founded in 2020. Its last reported valuation was $15.5 million in Nov 2020. It has raised $13.4 million across 3 recorded rounds; the latest was an $854,955 seed round in Dec 2021.

Last reported valuation
$15.5M
Oct 2026
Priced at
—
Total raised
$13.4M
Last round
Seed Round
Dec 2021
What is GoodTrust worth?
$15.5Mlast reported valuation · Oct 2026

GoodTrust's last reported valuation, Nov 2020. Nothing priced has surfaced since.

Free account
More of GoodTrust with a free account
  • ·The complete investor list: 29 names
  • ·Watch GoodTrust: the Monday email on marks, rounds and moves
Create free account
No card required

Membership and data by Private Market View

Valuation timeline

0 priced rounds · 32 daily marks since · Sep 2026 – Oct 2026
▮▮
Markrounds hold their value until the next priced eventMark, today
log scale
Post-money values unlock with a free account.Unlock the axis

Membership and data by Private Market View

GoodTrust funding history

3 rounds
DateRoundRaisedPost-money
Dec 2021Seed Round$855K▮
Dec 2021Early Stage VC$6.8M▮
Nov 2020Seed Round$2.5M▮
Unlock post-money valuations

Membership and data by Private Market View

GoodTrust valuation

GoodTrust's last reported valuation was $15.5 million in Nov 2020. No priced round, secondary trade or fund mark has surfaced since.

How much has GoodTrust raised?

GoodTrust has raised $13.4 million across 3 recorded rounds since 2020. The largest was an $854,955 seed round in Dec 2021.

GoodTrust has filed 5 Form Ds with the SEC since 2021, most recently in Apr 2022 ($854,955 sold to 7 investors).

How GoodTrust's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For GoodTrust, the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by last reported valuation. Question about this number? Full methodology →

Frequently asked about GoodTrust

What is GoodTrust worth?
GoodTrust is valued at $15.5M as of Oct 2026. GoodTrust's last reported valuation, Nov 2020. Nothing priced has surfaced since.
How much has GoodTrust raised?
GoodTrust has raised $13.4M in total funding across 3 recorded rounds.
When did GoodTrust last raise?
GoodTrust last raised in Dec 2021 (Seed Round), raising $855K.