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GoodTrust

Palo Alto, CA · Founded 2020 · Privately Held (backing)

Developer of a digital legacy management platform designed to help users create their will-based estate plan online in minutes. GoodTrust is based in Palo Alto, CA and was founded in 2020. Its last reported valuation was $15.5 million in Nov 2020. It has raised $13.4 million across 3 recorded rounds; the latest was an $854,955 seed round in Dec 2021.

Last reported valuation
$15.5M
Oct 2026
Priced at
—
Total raised
$13.4M
Last round
Seed Round
Dec 2021

GoodTrust key facts

as of Oct 2026
  • Developer of a digital legacy management platform designed to help users create their will-based estate plan online in minutes.
  • GoodTrust is valued at approximately $15.5M as of Oct 2026 (last reported valuation).
  • It has raised $13.4M across 3 recorded rounds; the latest was Seed Round ($855K) in Dec 2021.
  • Notable investors include Plug and Play Tech Center, Alumni Ventures, Khosla Ventures, Gaingels, InsurTech NY — 29 tracked in total.
  • GoodTrust has filed 5 Form Ds with the SEC since 2021, most recently Apr 2022 ($855K sold to 7 investors).
  • Status: Privately Held (backing).
Last reported valuation
LOW confidence
$15.5M

GoodTrust's last reported valuation, Nov 2020. Nothing priced has surfaced since.

set by last reported valuationas of Oct 2026question about this number?
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GoodTrust funding rounds

3 rounds
Dec 2021Seed Round$855KSEC filing▮
Dec 2021Early Stage VC$6.8MSEC filing▮
Nov 2020Seed Round$2.5MSEC filing▮
Full funding history →

GoodTrust valuation

GoodTrust's last reported valuation was $15.5 million in Nov 2020. No priced round, secondary trade or fund mark has surfaced since.

How much has GoodTrust raised?

GoodTrust has raised $13.4 million across 3 recorded rounds since 2020. The largest was an $854,955 seed round in Dec 2021.

GoodTrust has filed 5 Form Ds with the SEC since 2021, most recently in Apr 2022 ($854,955 sold to 7 investors).

GoodTrust investors

29 investors are on record for GoodTrust, including Plug and Play Tech Center, Alumni Ventures, Khosla Ventures and Gaingels. By type, the record holds 7 venture capital firms. The seed round in Dec 2021 drew 7 investors.

About GoodTrust

Developer of a digital legacy management platform designed to help users create their will-based estate plan online in minutes. The company's platform offers to help organize and securely share digital assets like documents, accounts, and devices, and can take care of a loved one's accounts after they've passed away, enabling clients to securely store, manage, and protect their digital life and legacy by delivering it to all the right people in their absence

Sector
Consumer Products and Services (B2C)
HQ
Palo Alto, CA, United States
Founded
2020
Employees
15
Ownership
Privately Held (backing)

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