Fussy

London, United Kingdom · Founded 2020 · Privately Held (backing)

Provider of a refillable plant-powered deodorant designed to make living sustainably part of everyone's morning routine. Fussy is based in London, United Kingdom and was founded in 2020. Its last reported valuation was $67.8 million in Apr 2026. It has raised $16.6 million.

Last reported valuation
$67.8M
Oct 2026
Priced at
—
Total raised
$16.6M
Last round
—

Who backs Fussy?

10 investors
InvestorType
SFC CapitalVenture capital
Active PartnersGrowth equity
Velocity Capital AdvisorsVenture capital
Peter JonesOther
Deborah Meaden—
Dunelm Partners—
Gifted Ventures—
Guinness Ventures—
Simon Murphy—
The Beauty Accelerator—
The directory is free. Investor activity — the working column — is Pro.Unlock prospecting columns

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Fussy investors

10 investors are on record for Fussy, including SFC Capital, Active Partners, Velocity Capital Advisors and Peter Jones.

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