Fussy

London, United Kingdom · Founded 2020 · Privately Held (backing)

Provider of a refillable plant-powered deodorant designed to make living sustainably part of everyone's morning routine. Fussy is based in London, United Kingdom and was founded in 2020. Its last reported valuation was $67.8 million in Apr 2026. It has raised $16.6 million.

Last reported valuation
$67.8M
Oct 2026
Priced at
—
Total raised
$16.6M
Last round
—

Fussy key facts

as of Oct 2026
  • Provider of a refillable plant-powered deodorant designed to make living sustainably part of everyone's morning routine.
  • Fussy is valued at approximately $67.8M as of Oct 2026 (last reported valuation).
  • It has raised $16.6M; the latest was Later Stage VC ($6.6M) in Apr 2026.
  • Notable investors include SFC Capital, Active Partners, Velocity Capital Advisors, Peter Jones, Deborah Meaden — 10 tracked in total.
  • Status: Privately Held (backing).
Last reported valuation
LOW confidence
$67.8M

Fussy's last reported valuation, Apr 2026. Nothing priced has surfaced since.

set by last reported valuationas of Oct 2026question about this number?
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Fussy funding rounds

No rounds on record

No funding rounds for Fussy are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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Fussy valuation

Fussy's last reported valuation was $67.8 million in Apr 2026. No priced round, secondary trade or fund mark has surfaced since.

Fussy investors

10 investors are on record for Fussy, including SFC Capital, Active Partners, Velocity Capital Advisors and Peter Jones.

About Fussy

Provider of a refillable plant-powered deodorant designed to make living sustainably part of everyone's morning routine. The company's product has compostable refills that are crammed with natural ingredients and with an odor-eating probiotic and five odor-eating probiotic scents, enabling customers to smell fresh throughout the day.

Sector
Consumer Products and Services (B2C)
HQ
London, United Kingdom
Founded
2020
Employees
19
Ownership
Privately Held (backing)

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