First Insight

Wexford, PA · Founded 2007 · Privately Held (backing)

Developer of an experience management platform designed to empower retailers and manufacturers to identify winning new products. First Insight is based in Wexford, PA and was founded in 2007. It was valued at $59 million at its later-stage round in Mar 2015, the last priced event on record. It has raised $33.2 million across 3 recorded rounds; the latest was a $14 million early-stage round in Feb 2015.

PMV mark · valuation
$59.0M
Oct 2026
Priced at
its later-stage round
Mar 2015
Total raised
$33.2M
Last round
Early Stage VC
Feb 2015
What is First Insight worth?
$59.0MPrivateMarketView mark · Oct 2026

Valued at $59.0M at its later-stage round, Mar 2015. Nothing has traded since.

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Valuation timeline

0 priced rounds · 32 daily marks since · Sep 2026 – Oct 2026
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Markrounds hold their value until the next priced eventMark, today
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First Insight funding history

3 rounds
DateRoundRaisedPost-money
Feb 2015Early Stage VC$14.0M▮
Feb 2014Seed Round$1.5M▮
May 2011Seed Round$4.3M▮
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First Insight valuation

First Insight was valued at $59 million at its later-stage round in Mar 2015. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has First Insight raised?

First Insight has raised $33.2 million across 3 recorded rounds since 2011. The largest was a $4.3 million seed round in May 2011; the most recent was a $14 million early-stage round in Feb 2015.

First Insight has filed 4 Form Ds with the SEC since 2011, most recently in Mar 2015 ($14 million sold to 1 investor).

How First Insight's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For First Insight, the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by its last priced round. Question about this number? Full methodology →

Frequently asked about First Insight

What is First Insight worth?
First Insight is valued at $59.0M as of Oct 2026. Valued at $59.0M at its later-stage round, Mar 2015. Nothing has traded since.
How much has First Insight raised?
First Insight has raised $33.2M in total funding across 3 recorded rounds.
When did First Insight last raise?
First Insight last raised in Feb 2015 (Early Stage VC), raising $14.0M.