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First Insight

Wexford, PA · Founded 2007 · Privately Held (backing)

Developer of an experience management platform designed to empower retailers and manufacturers to identify winning new products. First Insight is based in Wexford, PA and was founded in 2007. It was valued at $59 million at its later-stage round in Mar 2015, the last priced event on record. It has raised $33.2 million across 3 recorded rounds; the latest was a $14 million early-stage round in Feb 2015.

PMV mark · valuation
$59.0M
Oct 2026
Priced at
its later-stage round
Mar 2015
Total raised
$33.2M
Last round
Early Stage VC
Feb 2015

First Insight key facts

as of Oct 2026
  • Developer of an experience management platform designed to empower retailers and manufacturers to identify winning new products.
  • First Insight is valued at approximately $59.0M as of Oct 2026, set at its later-stage round, Mar 2015; nothing has traded since, per PrivateMarketView’s mark.
  • It has raised $33.2M across 3 recorded rounds; the latest was Early Stage VC ($14.0M) in Feb 2015.
  • Notable investors include Escalate Capital Partners, Updata Partners, Adams Capital Management, Hercules Capital (San Mateo), Idea Foundry.
  • First Insight has filed 4 Form Ds with the SEC since 2011, most recently Mar 2015 ($14.0M sold to 1 investors).
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$59.0M

Valued at $59.0M at its later-stage round, Mar 2015. Nothing has traded since.

set by its last priced roundas of Oct 2026question about this number?
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First Insight funding rounds

3 rounds
Feb 2015Early Stage VC$14.0MSEC filing▮
Feb 2014Seed Round$1.5MSEC filing▮
May 2011Seed Round$4.3MSEC filing▮
Full funding history →

First Insight valuation

First Insight was valued at $59 million at its later-stage round in Mar 2015. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has First Insight raised?

First Insight has raised $33.2 million across 3 recorded rounds since 2011. The largest was a $4.3 million seed round in May 2011; the most recent was a $14 million early-stage round in Feb 2015.

First Insight has filed 4 Form Ds with the SEC since 2011, most recently in Mar 2015 ($14 million sold to 1 investor).

First Insight investors

5 investors are on record for First Insight, including Escalate Capital Partners, Updata Partners, Adams Capital Management and Hercules Capital (San Mateo). The early-stage round in Feb 2015 drew 1 investor.

About First Insight

Developer of an experience management platform designed to empower retailers and manufacturers to identify winning new products. The company's platform offers insight into consumer demand and optimal entry price points for new products and the information is delivered by applying predictive analytics models, enabling clients to increase full-price sales and improve gross margins with measurable gains and product development.

Sector
Information Technology
HQ
Wexford, PA, United States
Founded
2007
Employees
100
Ownership
Privately Held (backing)

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