Willows Investments

Willows Investments is a direct investment firm based in Surrey, United Kingdom. Established in 2007, the firm supports non-listed companies and funds that use market mechanisms to address the most pressing societal challenges. It is a private equity investment firm preferring convertible debt and equity investments in privately held companies, as well as commitments to private equity and debt funds. The firm primarily focuses on managers and entrepreneurial teams based in developed markets, with investments in emerging markets, particularly in partnership with locally based co-investors. The firm's assets are managed by its executive management team.