TSG Consumer key facts
- TSG Consumer is a private equity firm based in Larkspur, California with 4 tracked portfolio companies.
- Notable positions include DUDE Wipes, Crumbl, Pura Vida Miami.
- The team roster lists 54 people.
- TSG Consumer reports $10.2B in regulatory assets under management across 18 private funds, per its SEC Form ADV (2026-04).
About TSG Consumer
Founded in 1987, TSG Consumer is a private equity firm based in Larkspur, California. The firm seeks to invest in consumer-focused companies operating in the automotive, beauty, personal care, consumer services, consumer technology, health & wellness, food & beverage, e-commerce, financial technology, household, pet, and mobile gaming sectors. This firm is a Registered Investment Adviser (RIA).
Investment focus
Its SEC Form ADV lists $10.2 billion in regulatory assets under management across 18 private funds (Apr 2026).
TSG Consumer portfolio at a glance
4 portfolio companies are on record for TSG Consumer, including DUDE Wipes, Crumbl and Pura Vida Miami.
TSG Consumer team
54 people are on record at TSG Consumer: 17 managing partners, 14 associates, 4 principals, 3 partners and 16 others. Senior names include Adam Hemmer (Managing Director), Alec Fogarty (Managing Director) and Beth Pickens (Managing Director). 54 of them have a verified direct contact on file.
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TSG Consumer at the SEC
Form ADV · 2026-04 · CRD 160826- Regulatory AUM
- $10.2B
- Private fund assets
- $14.3B
- Private funds
- 18 · 18 private equity
- Staff
- 73
- Registered office
- LARKSPUR, CA
- SEC status
- Approved
Reports custody of client assets.
Source: SEC Investment Adviser Public Disclosure, Form ADV (registered as TSG CONSUMER PARTNERS LP).
- ·The top 10 names in the book — of 4 recorded positions
- ·Watchlist + alerts for TSG Consumer's activity
Portfolio
4 companies · priced for members| Company | Industry | Valuation | First invested | Role |
|---|---|---|---|---|
| DUDE Wipes | — | ▮ | ▮ | ▮ |
| Crumbl | — | ▮ | ▮ | ▮ |
| Pura Vida Miami | — | ▮ | ▮ | ▮ |
+ 1 more companies · all 4, priced and dated or a free account shows the top 10 names — no card Membership and data by Private Market View | ||||
Partners, principals, and the people who answer a pitch. Pro members reveal contacts with credits.
Frequently asked about TSG Consumer
- What companies does TSG Consumer invest in?
- TSG Consumer has 4 recorded portfolio companies, including DUDE Wipes, Crumbl, Pura Vida Miami.
- What is TSG Consumer's AUM?
- TSG Consumer manages approximately $10.2B in assets.