String Automotive

String Automotive (String) was a corporation based in Groton, Massachusetts. Established in 2005, String was a SaaS-based software company selling an inbound marketing platform for the auto dealers which included SEO, SEM, content publishing and inbound lead generation, enabling the dealers to attract buyers and gain insight into how consumers research and purchase cars. The assets of the company were managed by the executive team. String Automotive no longer exists.