Because Market

Personal Products · Redwood City, CA · Founded 2016 · Privately Held (backing)

Manufacturer of health and wellness products intended to offer essential personal care products for individuals managing incontinence. Because Market is based in Redwood City, CA and was founded in 2016. It was valued at $99 million at its later-stage round in Nov 2021, the last priced event on record. It has raised $73.2 million across 3 recorded rounds; the latest was a $35 million Series B in Nov 2021.

PMV mark · valuation
$99.0M
Oct 2026
Priced at
its later-stage round
Nov 2021
Total raised
$73.2M
Last round
Later Stage VC (Series B)
Nov 2021
What is Because Market worth?
$99.0MPrivateMarketView mark · Oct 2026

Valued at $99.0M at its later-stage round, Nov 2021. Nothing has traded since.

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Valuation timeline

0 priced rounds · 32 daily marks since · Sep 2026 – Oct 2026
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Markrounds hold their value until the next priced eventMark, today
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Because Market funding history

3 rounds
DateRoundRaisedPost-money
Nov 2021Later Stage VC (Series B)$35.0M▮
Sep 2018Early Stage VC (Series B)$19.8M▮
Nov 2017Early Stage VC (Series A)$11.4M▮
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Because Market valuation

Because Market was valued at $99 million at its later-stage round in Nov 2021. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has Because Market raised?

Because Market has raised $73.2 million across 3 recorded rounds since 2017. The largest was a $35 million Series B in Nov 2021.

Comparable companies

Comparable personal products names by valuation on PrivateMarketView: OneSkin ($165 million), Joylux ($28.7 million) and Luwi ($25 million).

How Because Market's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For Because Market, the most current credible signal sets the number and the older ones confirm it: a live secondary-market price first, then three or more recent prints, then institutional fund marks, and otherwise the last priced round, which never decays. The valuation is the last round’s post-money moved by the price change since that round, so no share count is assumed. Today it is set by its last priced round. Question about this number? Full methodology →

Frequently asked about Because Market

What is Because Market worth?
Because Market is valued at $99.0M as of Oct 2026. Valued at $99.0M at its later-stage round, Nov 2021. Nothing has traded since.
How much has Because Market raised?
Because Market has raised $73.2M in total funding across 3 recorded rounds.
When did Because Market last raise?
Because Market last raised in Nov 2021 (Later Stage VC (Series B)), raising $35.0M.