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Because Market

Personal Products · Redwood City, CA · Founded 2016 · Privately Held (backing)

Manufacturer of health and wellness products intended to offer essential personal care products for individuals managing incontinence. Because Market is based in Redwood City, CA and was founded in 2016. It was valued at $99 million at its later-stage round in Nov 2021, the last priced event on record. It has raised $73.2 million across 3 recorded rounds; the latest was a $35 million Series B in Nov 2021.

PMV mark · valuation
$99.0M
Oct 2026
Priced at
its later-stage round
Nov 2021
Total raised
$73.2M
Last round
Later Stage VC (Series B)
Nov 2021

Because Market key facts

as of Oct 2026
  • Manufacturer of health and wellness products intended to offer essential personal care products for individuals managing incontinence.
  • Because Market is valued at approximately $99.0M as of Oct 2026, set at its later-stage round, Nov 2021; nothing has traded since, per PrivateMarketView’s mark.
  • It has raised $73.2M across 3 recorded rounds; the latest was Later Stage VC (Series B) ($35.0M) in Nov 2021.
  • Notable investors include Khosla Ventures, Gaingels, Index Ventures, Friends & Family Capital, Sprint VC — 22 tracked in total.
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$99.0M

Valued at $99.0M at its later-stage round, Nov 2021. Nothing has traded since.

set by its last priced roundas of Oct 2026question about this number?
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Because Market funding rounds

3 rounds
Nov 2021Later Stage VC (Series B)$35.0M▮
Sep 2018Early Stage VC (Series B)$19.8M▮
Nov 2017Early Stage VC (Series A)$11.4M▮
Full funding history →

Because Market valuation

Because Market was valued at $99 million at its later-stage round in Nov 2021. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has Because Market raised?

Because Market has raised $73.2 million across 3 recorded rounds since 2017. The largest was a $35 million Series B in Nov 2021.

Because Market investors

22 investors are on record for Because Market, including Khosla Ventures, Gaingels, Index Ventures and Friends & Family Capital. By type, the record holds 10 venture capital firms and 2 growth equity firms. The Series B in Nov 2021 drew 13 investors.

Comparable companies

Comparable personal products names by valuation on PrivateMarketView: OneSkin ($165 million), Joylux ($28.7 million) and Luwi ($25 million).

About Because Market

Manufacturer of health and wellness products intended to offer essential personal care products for individuals managing incontinence. The company's products include underwear and pads, skincare, supplements, and walkers, offered via discreet delivery and affordable pricing to promote confidence and well-being, enabling families to easily get the products needed for their senior members and adults facing bladder issues to maintain their dignity and comfort.

Industry
Personal Products
Sector
Consumer Products and Services (B2C)
HQ
Redwood City, CA, United States
Founded
2016
Employees
49
Ownership
Privately Held (backing)

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