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Whop

Marketplace · Brooklyn, NY · Founded 2021 · Privately Held (backing)

Operator of an online marketplace intended to transact digital software products from peers across the world. Whop is based in Brooklyn, NY and was founded in 2021. Its last reported valuation was $800 million in Aug 2025. It has raised $280 million across 3 recorded rounds; the latest was a $200 million strategic investment round in Feb 2026.

Last reported valuation
$800.0M
Oct 2026
Priced at
—
Total raised
$280.0M
Last round
Strategic Investment
Feb 2026

Whop key facts

as of Oct 2026
  • Operator of an online marketplace intended to transact digital software products from peers across the world.
  • Whop is valued at approximately $800.0M as of Oct 2026 (last reported valuation).
  • It has raised $280.0M across 3 recorded rounds; the latest was Strategic Investment ($200.0M) in Feb 2026.
  • Notable investors include Soma Capital, Insight Partners (New York), Pareto Holdings, Bain Capital Ventures, SignalFire — 27 tracked in total.
  • Status: Privately Held (backing).
Last reported valuation
LOW confidence
$800.0M

Whop's last reported valuation, Aug 2025. Nothing priced has surfaced since.

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Whop funding rounds

3 rounds
Feb 2026Strategic Investment$200.0M▮
Jun 2024Later Stage VC$55.0M▮
Jul 2023Series A$17.0M▮
Full funding history →

Whop leadership

Whop valuation

Whop's last reported valuation was $800 million in Aug 2025. No priced round, secondary trade or fund mark has surfaced since.

How much has Whop raised?

Whop has raised $280 million across 3 recorded rounds since 2023. The largest was a $55 million later-stage round in Jun 2024; the most recent was a $200 million strategic investment round in Feb 2026.

Whop investors

27 investors are on record for Whop, including Soma Capital, Insight Partners (New York), Pareto Holdings and Bain Capital Ventures. By type, the record holds 6 venture capital firms, 2 private investors and 1 angel investor.

Who runs Whop

3 people are listed on the Whop team: 3 executives, including Cameron Zoub (Co-Founder) and Jack Sharkey (Co-Founder).

Comparable companies

Comparable marketplace names by valuation on PrivateMarketView: Fever ($3.6 billion), Traveloka ($2.8 billion) and Turo ($1.1 billion).

About Whop

Operator of an online marketplace intended to transact digital software products from peers across the world. The company allows users to buy, sell, trade, and rent digital software, enabling users to gain extra income and also buy rentals for bots.

Industry
Marketplace
Sector
Business Products and Services (B2B)
HQ
Brooklyn, NY, United States
Founded
2021
Employees
176
Website
whop.com/
Ownership
Privately Held (backing)

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